StoreX
About the project
StoreX entered Malta's storage and logistics market as a startup competing against established international players with zero brand recognition and no digital presence.
The business needed end-to-end support — from building essential business tools and brand identity to developing internal systems for daily operations and customer management.
2021-2024 — Lead of Operations & Development
Supporting StoreX Malta from startup to market leader in storage and logistics — through business strategy, branding, web development, marketing, and the development of internal operations and digital infrastructure.
The Foundation
Business
Strategy
StoreX needed more than a website — they needed a market entry strategy. I supported the development of the essential business tools to launch StoreX into the Maltese market, from competitive positioning and pricing strategy to operational planning and customer acquisition channels. The goal was to position StoreX as the smart, local alternative to established international storage providers.
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The Brand
Branding &
Development
Supporting StoreX through website development and management, marketing campaigns, and visual design — building a professional brand presence from scratch. From the logo and brand identity to a fully responsive website with booking capabilities, every touchpoint was designed to build trust and drive conversions in a competitive market.
The Systems
Operations
& CRM
Beyond the public-facing brand, I designed and developed the internal CRM management system powering StoreX's daily operations — from inventory tracking and unit availability to customer service workflows and logistics coordination. Replacing disconnected spreadsheets with a unified platform that reduced manual work by 80% and scaled alongside the business.
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What We Built
Service Features
Humidity Free
Clean environment for safe storage
Safe & Secure
24hrs surveillance and monitoring
Flexible Spaces
Small, medium, and large units
Long Term Discount
Cost-effective rates for commitments
Insurance
Recommended coverage for peace of mind
Transportation
Logistics and packaging solutions